Mastering Instagram Reels with The Social Planner
Elevate your social media marketing game with The Social Planner's exclusive guide on harnessing the power of Instagram Reels. Stay ahead of the curve and leverage this dynamic feature to create engaging short videos that captivate your audience, boost brand visibility, and drive traffic to your website. Let's dive into the world of Instagram Reels and unlock new possibilities for your brand!
Use Cases:
Increased Visibility:
- Reach a broader audience by featuring your Reel on the Explore page, making it discoverable to users who don't follow you. Gain more visibility and attract new followers through this exposure.
Creative Expression:
- Showcase your creativity and talent with various editing tools, effects, filters, and audio options. Experiment and create visually appealing short videos that engage your audience.
Discoverability:
- The Reels algorithm recommends content based on user interests, preferences, and engagement patterns. Consistent creation of engaging Reels increases the likelihood of your content being recommended, expanding your reach.
Business Promotion:
- Humanize your brand and establish a more personal connection with your audience through Reels.
Bite-sized Content Consumption:
- Leverage the popularity of short-form content to provide quick, easily consumable videos that align with today's fast-paced digital environment.
How to Make an Instagram Reel using The Social Planner:
Step 1:
Go to the "Marketing" tab > "Social Planner" > "New Post."
Step 2:
Under Publish, select your Instagram Professional account. Reels will only be visible when selecting an Instagram Professional account.
Step 3:
Choose Reels as your Instagram content type.
Step 4:
Create your Reel by uploading up to 10 images or videos.
Step 5:
Select "Post Now" or "Schedule for Later." You can also save your Reel as a draft. Scheduled Reels can be found under the "Schedule Posts" tab.
Supported Content for Instagram Reels:
- Suggested video size up to 1GB, with a thumbnail size of 8MB.
- Aspect Ratio: Recommended at 9:16.
- Duration: Minimum of 3 seconds and a maximum of 15 minutes.
- Format: MOV or MP4.