For a content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important.
Here are the best sizes for sharing images on social media:
For Images
| Format | Maximum File Size | Aspect Ratio | No. of Images | MultiMedia | |
| Facebook Pages and Group | PNG JPG GIF | 10MB | Recommended - need to keep the Width*Height - 1280 x1080Minimum 600 x 315 pixels | Unlimited Image(s) - Recommend to post 10 Image(s) or less | Not Allowed |
| InstagramBusiness Profile | PNG JPG | 8MB | Square, or between 1.91:1 and 4:5Landscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080 pixels | 10 Image(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together. |
| Linkedin Profile and Pages | PNG JPG GIF | 8MB | Maximum6012 pixels x 6012 pixels | 9 Image(s) | Not Allowed |
| PNG JPG GIF | 5MB | Recommended - need to keep the Width*Height - 1280 x1080 | 4 Image(s) | Not Allowed | |
| Tiktok | - | - | - | - | |
| GMB | PNG JPG | 10MB | Must be greater than Width*Height - 250*250 | 1 Image | Not Allowed |
1. Instagram StoryImage Format-JPEGImage size-8MBCount-10 image(s) or video(s)Video Format-MOV/MP4Video Size-100MBVideo Duration- min 3sec max 30 secVideo width-1920 px2. Instagram ReelsVideo Format-MOV/MP4Video Size-1GBVideo Duration- min 3 sec max 15 MinutesVideo width-1920 pxVideo Thumbnail format- allVideo Thumbnail size-8MBNotes : 1) Multimedia format - Posting Image(s) and Video(s) together in a single post 2) As you experiment with different kinds of images, only then you'll realize which works best for your brand. By default, these two sizes are impeccable Horizonatal (landscape): 1,024 pixel X 512 pixel Vertical (portrait): 800 pixel x 1,200 pixel.
For Videos
| Format | Maximum File Size | Duration | Aspect Ratio | No. of Video | MultiMedia | |
| Facebook Pages and Group | MP4 MOV | 1 GB | 1 sec - 20 mins | Between 16:9 and 9:16 | 1 Video | Not Allowed |
| InstagramBusiness Profile | MP4 MOV | 100 MB | 3 sec - 60 sec | Between 4:5 and 16:9Video Width - upto 1920 px | 10 Video(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together |
| Linkedin Profile and Pages | MP4 MOV | 200 MB | 3 sec - 30 mins | Between 1:2.4 and 2.4:1 | 1 Video | Not Allowed |
| MP4 MOV | 512 MB | 0.5 sec - 140 sec | Between 1:3 and 3:1 | 1 Video | Multimedia format is allowed | |
| Tiktok | MP4 | 50 MB | 3sec - 60 sec | 540 pixel resolution | 1 Video | Not Allowed |
| GMB | - | - | - | - | - | Not Allowed |
Further Reading