Utilizing the Remove from Custom Audience workflow action, users have the ability to exclude contacts from a particular custom audience on Facebook. This feature enables better management of audience segmentation on the social media platform by providing the option to remove specific contacts based on certain criteria or actions. As a result, this leads to more precise targeting in Facebook advertising campaigns, improved customer engagement, and increased personalization for a tailored user experience.
Action
To initiate this action, users should click on the designated + icon and choose Remove from Custom Audience - Facebook to add it as a new workflow action. From there, the user must select the appropriate Facebook Account ID from the dropdown menu. Once the Facebook Account ID has been chosen, the user can then select the specific Facebook Customer Audience ID from which they wish to remove contacts.
