A2P (Application-to-Person) is a body that brings together all US carriers to form a centralized repository where businesses who want to send text messages must register. The A2P 10DLC prevents you from receiving spam and unwanted messages.
A2P (Application-to-Person): refers to the system by which an application sends messages directly to your audience. 10DLC (Ten-Digit Long Code): It refers to the 10-digit numbers that we traditionally associate with a business phone line in the US.
When a call is made, the caller's identity is verified through a Protocol/certificate called SHAKEN/STIR, which is then stored in an online database. This ensures that when someone receives a call, they can trust that it is coming from who they think it is. SHAKEN/STIR is a set of protocols designed to authenticate caller ID information and verify that it comes from a legitimate source. The protocol works by using digital certificates to validate the caller's identity.
Without transitioning to A2P you will see:
- Delivery failure
- Blocked messages
- Reduced deliverability rates
Using A2P 10DLC numbers:
- Reduces messages being flagged as spam
- Ensures SMS marketing efforts remain efficient and effective
- Establish a more trustworthy and reliable communication
- Channel with customers
- Compliant with regulations
Client’s Right
Clients must agree to receive texts/calls. The Terms and Conditions (T & C) element allows users to include consent;
- The T & C element has been incorporated into the form builder, enabling users to include consent for phone information collection.
- When the phone element is moved within the form, the T & C element will be automatically added, but users can also add it separately if needed.
- The inclusion of the T & C element in form submissions ensures compliance with A2P regulations.
- Users have the flexibility to add, modify, or remove the T & C element as required, tailoring it to their specific needs.
- The T & C element is exclusively available in the new Form Builder.
- In the near future, we plan to support hyperlinks within the element, allowing users to include clickable references or additional information. This enhancement will further improve the flexibility and usability of the T & C element.
Make SMS Compliant
Enabling the “Make SMS Compliant” option in the General section of the Business Profile Settings will allow you to add an opt-out option
