Demystifying Email Templates and Campaigns

Introduction

In the realm of email marketing, terms like layouts, designs, campaigns, messages, code, and templates often swirl around. It's crucial to grasp a fundamental difference: Email Templates, the reusable blueprints, and Email Campaigns, the unique messages crafted for specific contacts or smartlists.

Understanding Email Templates

• Definition: 
• Reusability: 
• Customization:

Navigating Email Campaigns

• Definition: 
• Design Process: 
• Flexibility: 

Best Practices

• Template Usage:
• Campaign Composition: